Art Business Tip: Print on demand and artist websites

Choices: Marketplace Providers with Print on Demand and/or Solely Hosted Providers with Print on Demand

Here is a summary of the two options:

Marketplace Providers with Print on Demand:

  • Are 3rd party companies that host your images on their site
  • Provide a catalog of products they sell and can place your images on.
  • Marketplace providers take the orders, fulfill the order, maintain the relationship with the client.
  • Pros and Cons: Low tech, low time commitment, low-profit margin, no client interaction, does not integrate well with any website provider.

Solely Hosted Providers with Print on Demand:

  • 3rd party companies that can take your images, source out print orders, and ship them.
  • will seamlessly integrate with your website shopping cart provider and sometimes Etsy
  • Can create a one-stop-shop with a consistent look and feel.
  • Pros and Cons: Higher tech, higher time commitment, higher profit margin, direct client interaction, integrations are available.

Sole Effort Revenue Streams: Marketplace Providers with Print on Demand

Solely Hosted Providers with Print on Demand

If you are curious: What do I use?

  • Consistent look and feel (with my branding)
  • Sell prints and products
  • Sell Commissions
  • Sell originals
  • Sell classes online
  • Create a role-based artist community
  • Direct client relationship
  • Direct client interaction is not a high priority, would prefer
  • Consistent look and feel is not a high priority would prefer
  • Higher profit margin
  • Direct client interaction — required
  • Consistent look and feel — required
  • Higher profit margin
  • Direct client interaction — required
  • Consistent look and feel — required
  • I own the content and pricing — required
  • Direct client interaction — required
  • Consistent look and feel — required
  • I own the content and pricing — required
  • Selling to wholesales
  • Licensing my artwork
  • For Original Artwork over $200 — I used Woocommerce so that I can control the shopping experience and interact with my clients directly who purchase original, higher value artwork.
  • For Original Artwork and Prints under $200 — I have used a plugin called Etsy360 that allows for my Etsy Shop to appear seamlessly into my site. The plugin is a paid-for plugin — here is a link to the plugin (LINK TO ETSY 360).
  • Marketplace Provider: Etsy basic (I have not upgraded to Pattern By Etsy)
  • Print On Demand: Etsy is integrated with Gooten and Printify. I can also integrate with these on my site but haven’t found the need yet (just because I can doesn’t mean I need to).
  • The community and learning management system are also integrated on my site thanks to Kajabi. (note: at one point I was using WordPress with BuddyBoss Platform and Theme and LearnDash but 4/15/2021 — I updated to Kajabi and got off of WordPress due to an increased desire to focus more on art and less on tech).

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I am an artist and founder of the Positive Painter Art Business Program. I focus on helping the next generation of artists thrive & find balance.

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Stephanie Weaver

Stephanie Weaver

I am an artist and founder of the Positive Painter Art Business Program. I focus on helping the next generation of artists thrive & find balance.

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